The new official Jubilee 2025 Store inaugurated in Rome: a point of reference for pilgrims
The official store of the Jubilee 2025 was inaugurated on 27 May in via della Trasportina in Rome: find out more about the event and the store.
Via della Trasportina 19 in Rome saw the opening of a new symbol of welcome for all the pilgrims of the Jubilee 2025: the official Store of the Jubilee 2025, branded S4 Giubileo , a company controlled by Stegip4. This new store promises to be much more than just a shop, becoming a real meeting point and reference for anyone participating in this extraordinary event.
The inauguration of the store: a colorful celebration
On the afternoon of Monday 27 May , the ribbon cutting ceremony marked the beginning of this exciting adventure. The ceremony was attended by the Pro-Prefect of the Dicastery for Evangelization, HE Mons. Rino Fisichella , the Marketing Director of S4 Giubileo, Gino Conversi , and the Founder and CEO, Stefano D'Ambrosio .
“The beauty of this shop speaks for itself - observes Mons. Fisichella - with the photographs, all the products on display, the colours. In particular, the green of hope stands out , as also in the ribbon we cut.”
Green, a symbol of hope, perfectly reflects the motto of the Jubilee 2025: "Peregrinantes in Spem" - pilgrims of hope.
“We can say that we are already in the midst of the Jubilee – adds the Pro-Prefect – even if there are still more than 200 days left until the opening of the Holy Door of St. Peter's Basilica. This is the time of waiting, which is always the most tiring, but when the pilgrims start to arrive the waiting will turn into enthusiasm."
The store's products: unique memories of the 2025 Jubilee
The official Jubilee 2025 store offers a wide range of products that celebrate this extraordinary event. From elegant caps, T-shirts and sweatshirts to practical gadgets such as water bottles, bracelets and pins, each item is designed to be a precious souvenir of the 2025 Jubilee.
The two flagship products are the Pilgrim's Backpack and the Pilgrim's Kit . The first is a blue backpack with the Jubilee 2025 logo, made of sustainable materials and with a practical design for every pilgrim. The second, in addition to the backpack, includes a series of essential gadgets for the journey, making it an indispensable companion for every pilgrim.
Gino Conversi described the store project as an exciting challenge for Stegip4 . “We hope that many pilgrims will arrive,” he said, “and we will do our best to please them all, making this experience memorable.”
Monsignor Fisichella underlined the importance of responding to the expectations of pilgrims . “Pilgrims want to be recognized as such, and young people especially will want to buy the gadgets and then exchange them,” he said. The products sold in the store therefore become symbols of union and represent the global community of pilgrims.
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