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The new official Jubilee 2025 Store inaugurated in Rome: a point of reference for pilgrims

The official store of the Jubilee 2025 opened on May 27th in via della Traspontina in Rome: find out more about the event and the store.

Via della Traspontina 19 in Rome has seen the opening of a new symbol of welcome for all pilgrims of the Jubilee 2025: the official Store of the Jubilee 2025, branded S4 Giubileo , a company controlled by Stegip4. This new store promises to be much more than a simple shop, becoming a real meeting point and reference for anyone participating in this extraordinary event.

The store opening: a colorful celebration

On the afternoon of Monday, May 27 , the ribbon-cutting ceremony marked the beginning of this exciting adventure. The ceremony was attended by the Pro-Prefect of the Dicastery for Evangelization, HE Mons. Rino Fisichella , the Marketing Director of S4 Giubileo, Gino Conversi , and the Founder and CEO, Stefano D'Ambrosio .

“The beauty of this shop speaks for itself,” observes Monsignor Fisichella, “with the photographs, all the products on display, the colors. In particular, the green of hope stands out , as well as in the ribbon we cut.”

Green, a symbol of hope, perfectly reflects the motto of Jubilee 2025: "Peregrinantes in Spem" - pilgrims of hope.

"We can say that we are already in the midst of the Jubilee," adds the Pro-Prefect, "even though there are still more than 200 days to go until the opening of the Holy Door of St. Peter's Basilica. This is the time of waiting, which is always the most tiring, but when the pilgrims begin to arrive, the waiting will turn into enthusiasm."

Store products: unique memories of Jubilee 2025

The official store of Jubilee 2025 offers a wide range of products that celebrate this extraordinary event. From elegant caps, T-shirts and sweatshirts to practical gadgets such as water bottles, bracelets and pins, each item is designed to be a precious memory of Jubilee 2025.

The two flagship products are the Pilgrim's Backpack and the Pilgrim's Kit . The first is a blue backpack with the Jubilee 2025 logo, made of sustainable materials and with a practical design for every pilgrim. The second, in addition to the backpack, includes a series of essential gadgets for the journey, making it an indispensable companion for every pilgrim.

Gino Conversi described the store project as an exciting challenge for Stegip4 . “We hope that many pilgrims will come,” he said, “and we will do our best to accommodate them all, making this a memorable experience.”

Monsignor Fisichella stressed the importance of responding to the expectations of pilgrims . “Pilgrims want to be recognized as such, and especially young people will want to buy gadgets to exchange them,” he said. The products sold in the store therefore become symbols of unity and represent the global community of pilgrims.

Don't miss the opportunity to be part of this extraordinary experience. Discover and buy the products online .

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