Earth Day on Jubilee Official Store

On April 22, 2025, the world celebrates Earth Day, an annual occasion to reflect on the importance of safeguarding the planet and the urgency of protecting the environment. The celebration was founded in 1970 by U.S. Senator Gaylord Nelson, whose goal was to raise awareness of the need to protect the environment. Since then, the date has become a global symbol of ecological commitment.

This year, the theme chosen for the event is “Our Power, Our Planet”, an invitation to recognize the crucial role that each individual can play in the fight against the ecological crisis. It is a call to collective awareness: our planet is in our hands and we can make a difference.

Climate change, biodiversity loss and pollution are problems that require an urgent and shared response. Science tells us that the window for action is rapidly closing, and that our actions in the coming years will determine the future of our planet. This is a crucial time, when the opportunity to change things is greater and more urgent than ever.

For this reason, in 2025 the chosen theme focuses on the concept of “power”. It is not just about power in the hands of governments and large institutions, but collective power, the power that each of us has to act daily, starting from individual behaviors. Every action, even small ones, such as promoting renewable energy, changing one’s eating habits, or reducing plastic consumption, can contribute to a more sustainable future.

Strengthened by this awareness, S4 Giubileo has chosen the future: to create products for the Jubilee Year combining quality and respect for the environment. Starting with the pilgrim's backpack - entirely made of Repet ( Recycled Pet ), a new polymer obtained through recovery and recycling processes of common Pet - and continuing with the gadgets to match the backpack.

The biodegradable poncho, the aluminum water bottle, the pure cotton hat and scarf, the wooden rosary, testify to the care for the choice of low-impact, reusable and durable materials. So that the hope that fuels the Jubilee, is also that of taking care of our common home with ever greater commitment.